Video News Archive
Political parties expected to use online video for election campaigns
01/03/2010
Digital experts predict that the leading political parties will utilise online video to win over voters at the upcoming general election.
In order to gain the votes of younger audiences, election campaigners will be wise to take a digital approach this year. Marketers claim the use of online video and social media in campaigns will help parties reach audiences they could miss through more traditional campaigning techniques.
The central office of information’s recent £250 million advertising pitch further demonstrates the government’s commitment to online campaigning avenues.
In order to gain the votes of younger audiences, election campaigners will be wise to take a digital approach this year. Marketers claim the use of online video and social media in campaigns will help parties reach audiences they could miss through more traditional campaigning techniques.
The central office of information’s recent £250 million advertising pitch further demonstrates the government’s commitment to online campaigning avenues.
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